Ethical and Natural

We're passionate about our products performing to the highest standard of the industry and we care about you and your well-being. All ingredients are handpicked with you in mind, to give you the most out of all of our products.

Beeswax: Beeswax is sourced from specific types of honey bees that use it in the building of their hives. We use beeswax in our hair products as it forms a long-lasting hold and shape that remains easy to rinse out with water. Vitamin A, found in beeswax, softens and conditions your hair throughout the day, moisturising your scalp to help prevent dandruff. It also contains anti-inflammatory properties that help prevent hair and scalp disease.

Carnauba Wax: Obtained from the leaves of the Brazilian tropical palm tree, also known as The Tree of Life, we use this in our Water Based Pomade to ensure that your hairstyle can hold up in the hottest and most humid conditions.

Aloe Leaf Juice: Made from the Aloe barbadensis plant, this is our direct replacement for water in most of our formulas. We choose this over water as it adds a high level of moisture and conditioning properties to help your skin and hair stay healthy and repair.

Shea Butter: Made from the nuts of the shea karite tree. This stuff is second-to-none in the conditioning game. We use it in our hair products and skin product as a mask. Your hair and scalp absorb all of it's goodness throughout the day. 

Mango Seed Butter: As the name suggests, this is the fats extracted from mango seeds. It acts as a hair and skin conditioning agent.

Grape Seed Oil: Extracted from the seeds of grapes from the plant Vitis vinifera. Another one of our many lightweight oils used in our hair and skin products to condition and moisturise.

Vitamin-E Oil: Used in our hair and skin products to give a high level of conditioning.

Coconut Oil: Coconut oil stimulates hair growth,  slows down hair loss and prevents hair breakage and split ends. We add it to our products for it's conditioning properties, leaving your hair feeling soft and moisturised.

Kaolin Clay: For use in our products, Kaolin Clay acts as a mask to nourish and cleanse your hair of excess oils and dirt without stripping it of it's vital nutrients. A natural property of Kaolin Clay is the fact that it swells and plumps your hair, making it look more full and thick in volume. 

Silica: Silica is a mineral that is most commonly found as a powder form of quartz. Silica, when added to your hair, has the ability to separate hair follicles from each other, which creates texture and volume. It is also one of the main ingredients that you will find in a dry shampoo - it has the ability to remove excess oil and grease from your hair and scalp.

Jojoba Oil: The best oil (in our opinion) in the conditioning and moisturising game. We use this stuff in nearly all of our products. It is rich in vitamins and makes your skin and hair feely silky and soft. An extremely lightweight oil, which makes it perfect for using in pomade formulas to allow lots of volume to build.

Safflower Oil: Funnily enough, this is an edible oil that is extracted from the Safflower plant seeds. It is a strong lubricant and absorbs quickly into the skin. This makes this oil ideal as an ingredient in our All Purpose Oil formula, as this product makes a great pre-shave oil and hair tonic.